How Keser uses Byner to find the perfect match
How can an agency stay ahead in a market that changes at lightning speed? For Keser, the formula is simple: invest in people, embrace technology, and streamline processes. With Byner, the team not only works more efficiently, but also gains more value from every workflow. Robert Keser, Managing Director: “Byner’s AI powered Search & Match module delivers far stronger and more relevant matches.”
Founder Robert Keser grew up in the industry. His father and uncle built a large staffing organization back in the 1980s. After gaining experience himself, Robert decided in 2000 to take his own path with a clear vision: focus exclusively on permanent placements, always with personal attention for both client and candidate.
The challenge: a rapidly shifting market
Keser has always adapted to changing market conditions. What began as a focus on permanent office jobs evolved after the financial crisis into a specialization in order-to-cash and customer service. Then, after the COVID-19 pandemic, the market shifted again: salaries rose sharply, departments moved abroad, and demand dried up. In 2023, Keser made a bold move: a full focus on commercial B2B roles. But the market kept changing. Robert: “Things are moving so fast that training is crucial. That’s why we launched the Keser Academy, with AI as a key pillar this year. At the same time, we realized we had to invest in digitalization and automation. That’s the only way to stay future-proof.”
From disconnected tools to one future-ready platform
Keser’s software stack consisted of separate tools that didn’t connect well. Poor marketing integrations and limited reporting were major pain points. After a long search, the choice for Byner was clear: the demo stood out far above the rest. “The big advantage is that Byner runs on Salesforce. It integrates effortlessly with other tools and unlocks the full potential of AI. Everyone knew AI would change everything, so we deliberately chose a platform that’s ready for the future,” says Robert.
Another decisive factor? “From day one, it was clear that Byner is a people-first company we could truly relate to. They understood us right away, and that hasn’t changed since.”
Advice: implement in phases
The switch in May 2023 went smoothly. “It felt as if we’d been working with the platform for years. It’s incredibly intuitive: give a new colleague a single day of onboarding and they’re fully up to speed.” However, Robert looks back critically: “We were so enthusiastic that we tried to implement too much at once: Byner, Account Engagement, Jobrock, and AFAS. My advice to other organizations: implement in phases. Start with the core and expand from there.”
More than CRM: workflows that truly make a difference
Since the rollout, Keser has streamlined many processes. Robert explains: “Byner brings a huge amount of expertise to the table. We adopt everything that’s relevant for us, not just the CRM features, but especially the workflows that help us work faster and more efficiently. And because Byner runs on Salesforce, everything can be tailored to our processes. With other systems, that was far more difficult.”
Search & Match: AI that changes the game
The true gamechanger for Keser? Their Job Workflow, where vacancy and candidate come together. At Byner, this is powered by the new Search & Match module. Robert explains: “While older tools relied mainly on manually entered keywords, Search & Match reads the job description and automatically translates it into functions and skills. In every language. It then instantly scans our CV database. The process is fully AI-driven.”
'Search & Match delivers stronger matches we never would have found otherwise'
“The platform is very user-friendly, and makes our work far more efficient than before. Plus, you stay in control: you can finetune search results until you’re left with a clear set of CVs.” For Robert, the biggest win is in quality: “Sometimes a job title doesn’t directly match a profile, but the underlying skills show that someone is actually a strong fit. Ultimately, that delivers stronger, more relevant matches we never would have found otherwise.”
Steering with the right insights
Another major advantage is Byner’s reporting module. “Before, we had to export everything to Excel and Power BI, and the insights were limited. Now we can instantly pull up the right information, fully customizable. And with those insights, we can immediately steer toward success.”
Better collaboration, higher quality
One central platform doesn’t just improve efficiency, it also strengthens internal collaboration. “Everyone can instantly see what their colleagues are working on. Work can easily be taken over, and we can always respond quickly to both clients and candidates.”
A partnership that feels like one team
Robert notes that communication with Byner is so seamless it often feels like they’re part of the same team. “They continuously improve processes, even without us asking. And whenever we have a question, we get an answer within a day. That level of support is truly invaluable, and it’s been that way since day one.”
Driving forward through innovation
Those who embrace innovative technology gain both time and quality. For Keser, that translates into smarter working, stronger matches, and a team that moves forward every single day. Robert: “Because Byner keeps evolving, we can continue taking bigger steps. Keser proves that those who dare to innovate, are the ones who shape the future.”
Key benefits
- Stronger matches with AI Search & Match
- One central platform instead of fragmented tools
- Instant insights with flexible reporting
- Seamless collaboration and quick adoption
- A partnership built on close communication and continuous innovation
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